Privacy Policy

Your privacy is important to us. At Lyra, we respect your right to privacy and information security. This Privacy Policy describes how Lyra Asia Pte Ltd collects and processes personal information. By providing personal information on this site, you consent to it being collected, stored, used, disclosed and otherwise processed in accordance with this policy.

What information do we collect?
We collect information such as first and last names, addresses, email addresses, phone numbers and the ages of your children to enable us to tailor our communications to you e.g. to send information on a new age-specific product to parents of children in that age group.

We collect information when you:
- enter a competition or a promotion
- order a product from us
- contact us with a question, suggestions or feedback, or for any reason
- when you register to receive updates from us

We may collect information about your use of our website and the computer you access it from, such as your IP address, operating system, browser and transaction history. This statistical data is used for system administration and data analysis, and will not identify you as an individual. We may use cookies (small files that are stored on your computer) that facilitate your use of our website by saving preferences and other information about your visits. You can disable cookies in your browser preferences, though this may affect your ability to use some features of our website.

We may use cookies (small files that are stored on your computer) that facilitate your use of our website by saving preferences and other information about your visits. You can disable cookies in your browser preferences, though this may affect your ability to use some features of our website.

How do we use your personal information?
We use the personal information collected to:
- register users for updates, conduct promotions, competitions and surveys
- process orders and payments
- answer questions and respond to suggestions or feedback
- monitor the use of our website, prevent any misuse
- conduct any necessary security checks
- on a cumulative (not individual level), to learn our users’ browsing patterns so we can fine-tune our website, services and marketing methods/materials

At any time, you may withdraw your consent to receiving updates or marketing material from us by contacting us directly via the email address in our Contact Us page.

Who do we share your personal information with?
Your information will not be shared or in any way distributed to anyone for their own direct marketing purposes without your permission. Any personal information collected will only be used by Lyra Asia Pte Ltd, its subsidiaries and 3rd party companies commissioned to act on its behalf, for activities such as promotion fulfillment, marketing surveys/exercises, data analysis, delivery and payment processing).

All subsidiaries and 3rd party subcontractors are required to adhere to this policy, and are only provided with the information necessary to carry out their specific tasks.
If Lyra Asia Pte Ltd or any of its subsidiary companies buys or sells any businesses or assets, the personal information may be transferred to the purchaser or newly acquired business. In these cases, the information will be used in the same way, but by another party.

We and our authorised data users may disclose personal information to the police and other law enforcement agencies when required. We may share it with credit checking agencies and 3rd parties to detect and prevent fraud.

External Links
Our website may contain links to other websites run by other parties, such as advertisers, business partners and service providers. Lyra Asia does not control these websites and how they collect or use any personal information you may provide. Before divulging your information on these sites, do check their privacy policies and terms of use.

Amendments to this Policy
We may amend the terms of this policy from time to time, and will update these changes on this page when this occurs. This may occur for various reasons e.g. to counter emerging data security threats and accommodate new technologies.
However, the primary purpose for processing your personal information and the level of privacy protection offered will not be changed without your consent.

If you have any questions, comments or feedback on our Privacy Poliicy, please contact us via the email address listed in the Contact Us page.